Caviar — Art Advisors

Studio

We look at how an organisation actually works, and build the system that makes it lighter.

Twenty-six years doing this for others — brand, communication, design management and systems, for our own studio in Valencia and inside multinationals in the United Kingdom, Brussels and the United States. The Spine, the system a gallery can run its business on, is built in-house on that experience.

  • 01What we do
  • 02The practice
  • 03The Spine
  • 04In their words

Sometimes the problem is one of position, and it is solved by writing. Sometimes it is structural, and then a system is needed. We do both, and we know the difference.

  • Brand and digital auditHow the house is seen today, and what to keep, fix and do first.
  • Identity, website and editorialA name, a look and a voice that hold together.
  • Technical and operational consultancyHow works, papers and people move, and where the time goes.
  • Information architectureRecords anyone can find, and nothing lost when someone leaves.
  • The Spine implementationInstalled, filled with your data, adapted to you, looked after.
  • This is where a gallery stops buying loose hours and starts building something that stays.
A great can-do attitude, enthusiasm, agility, and a well honed eye for design and ability to deliver great solutions.John Igoe · Strategy, Digital Transformation & Marketing Leader

The practice, in brief

  • Twenty-six years as a professional: brand strategy, creative direction, design management and systems architecture, with thousands of projects delivered.
  • International experience inside multinationals, in the United Kingdom, Brussels and the United States.
  • An independent creative studio in Valencia, and national design awards.
  • Software from the start: a design-management application around 2000, a care system for medical clinics, and now The Spine.
  • Before that, several years painting murals, from the age of fifteen.
  • Fine Arts (drawing, painting and sculpture) · Master’s in Graphic Arts · Arts and Crafts · doctoral studies in Design and Communication, Universitat Politècnica de València.
As well as being an excellent creative designer, Samuel is also an accomplished artist and genuine all-rounder.Rayner Sheridan · Marketing Director, Photocentric

The Spine

The system a gallery can run its business on: artworks, artists, proposals, operations and the papers of every trip, in one place — with Conscience, an assistant that reads the house and says what needs attention today.

Built at Caviar and used here every day. We install it, adapt it to each house and stay with it.

Watch it work · 2 min →See The Spine →
One of the best creatives I know — someone who gives 110% and gets the best out of every new challenge.Jordi Ustrell · Backend Developer, Apiumhub · translated from Spanish

In their words

He’s one of those rare individuals who instantly makes a positive impact. I’ve worked with both agency and in-house creative teams on a regular basis, and I can honestly say that the quality and consistency of Samuel’s output is exceptional. He brings an effortless professionalism to everything he does — confident, composed, and highly credible in every interaction.Rayner Sheridan · Marketing Director, Photocentric
A great can-do attitude, enthusiasm, agility, and a well honed eye for design. A pleasure to work alongside.John Igoe · Strategy, Digital Transformation & Marketing Leader
A remarkable creative capacity. He brings experience from the many sectors and companies he has worked in, and it enriches every project.José María Casero · translated from Spanish
Scroll to Top